What the NRA desperately needs is to change their image from a collection of trigger-happy psychopaths with a gun fetish -- which is what they are -- to an organization of levelheaded protectors of freedom -- which is what they pretend to be. The problem is that, being a collection of trigger-happy psychopaths with a gun fetish, they have absolutely no idea what the hell "levelheaded" looks like. As a result, they stage PR nightmares like this, reported by NPR:
Former Rep. Gabrielle Giffords, D-Ariz., and her husband, Mark Kelly, have formed a political action committee to support prevention of gun violence. The announcement came Tuesday, the second anniversary of the mass shooting in Tucson that left six dead and wounded 13, including Giffords.
Churches and fire stations around the city rang bells in memory of the victims and in commemoration of other mass shootings since Tucson.
The Tucson Police Department also held a gun buyback Tuesday. Police want to destroy the 206 firearms turned in to them. But the National Rifle Association says that would violate Arizona law.

