
Which is why this advice from conservative spinmeister Frank Luntz strikes me as so off-the-mark:
Republicans should forget about winning the battle over the 'middle class.' Call them 'hardworking taxpayers.'
"They cannot win if the fight is on hardworking taxpayers. We can say we defend the 'middle class' and the public will say, I'm not sure about that. But defending 'hardworking taxpayers' and Republicans have the advantage."
At least he's being somewhat realistic. But when a Republican says they stand for the middle class, I'm not thinking, "I'm not sure about that" -- I'm holding my sides and laughing. Think of Mitt Romney talking about "the 80 to 90 percent of us in this country," as if he's just some ordinary fella who decided to run for president and not a bona fide member of the 1%.



When you're running a smear campaign, you're not going to want to let things like facts or logic or math get in the way. You're just going to make stuff up. But the trick is to make things up that are as close to the truth as possible. That way, you can throw out numbers and statistics that -- while being either meaningless or actually undercutting your argument -- can be made to seem to support your smear.

Imagine you're driving along and you hear a sound somewhere under your car. "Ka-chung, ka-chung, ka-chung..." You're going to take that to a mechanic, right?

